Red Bull Cool Factor - 7088 Words

HOW RED BULL CREATED THE â€Å"COOL† FACTOR QUESTION 1: Origin: Red Bull energy drink has had wings since it took off 25 years ago. The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag. The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur, Dietrich Mateschitz then in partnership with Chaleo Yoovidhva modified the energy drink to suit the taste of the western world and the iconic carbonated Red Bull energy drink was found and first started in Austria. In 1992, the product expanded to international markets, at first†¦show more content†¦Red Bull Product Range Red Bull cans original on the left and sugar free on the right available in a 250ml can sold at R14.99 in South Africa also available in a 355ml R19.99 can and now in a 473ml R24,99 can. Pack sizes of 4 units per pack. Red Bull limited edition RED, SILVER and BLUE available in 250ml can RSP at R14.99 in South Africa Red Bull energy shot RSP at R12.99 in South Africa Red Bull cans as we know it in the western world. The original Thai Red Bull bottle. Original Thai Red Bull bottle that inspired Austrian entrepreneur â€Å"Dietrich Mateschitz† to westernize the drink! Perceived Market Share: According to market share Red bull is the most successful and popular energy drink in the world, international they dominate the market with year on year growth and is responsible for an estimated 70% of sales in the energy drink market year to date. Remarkably between 2009 until 2012 they have dominated with an estimated market share of 42% in the energy drink market. A total of 5.226 billion cans of Red bull were sold worldwide in 2012 representing an increase of 12.8% against 2011. Red Bull is well known by consumers to ‘vitalize body and mind’ and is generally purchased by most for this purpose. QUESTION 2 Product Offering Red bull is a premium brand that consumers are willing to pay the higher price for because it satisfies their needs and wants, and it also delivers on its promise to ‘Vitalize Body andShow MoreRelatedRed Bull Cool Factor7077 Words   |  29 PagesHOW RED BULL CREATED THE â€Å"COOL† FACTOR QUESTION 1: Origin: Red Bull energy drink has had wings since it took off 25 years ago. The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag. The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur, Dietrich Mateschitz then in partnership with ChaleoRead MoreRedbull Branding Strategy1207 Words   |  5 PagesChristian Schuhart, several criteria used for different market segmentation include: demographical, socio-economical, psychographic and observable behavior segmentation. Demographic segmentation is market segmentation based on various demographic factors such as age, gender, marital status, social class, etc. It helps the firm to divide the market into several segments or groups, each having a common variable and target each of these groups to enhance its performance; In Psychographic segmentationRead MoreRed Bull993 Words   |  4 PagesRed bull is the worlds oldest and most successful energy drink brands. In 1966, Red Bull was born in Thailand as a kind of vitamin energy drink, and then Austrian entrepreneur  Dietrich Mateschitz  was inspired by this pre-existing energy drink and took this idea, modified the ingredients to suit the tastes of westerners. Now it has more than 40 years of history so far with excellent quality and good reputation, Red Bull drinks are sold in more than 140 countries and regions around the world, rankRead MoreRed Bull As Ideal Drink For Any Sport Activity1256 Words   |  6 Pages Red Bull is the most famous invigorating drink in the world.The Austrian company has been selling it for already twenty years. Firstly, it conquered Europe, then America, well after reborn drink returned to its homeland-Taiwan and all the rest of Asia. Today Red Bull has annual sales of around 4 billion cans in 160 countries and employs more than 7,700 people. Because of it energy building ingredients and revitalizing qualities Red Bull focusses their brand around the theme â€Å"Red Bull gives you wings†Read MoreRed Bull Case Study3127 Words   |  13 PagesRed Bull Report – Sales Forecasting 2010 Tiago LK, Jovan A., Tamas F. BBCi_Principles of Sales 4/20/2010 RED BULL REPORT Red Bull operates within the energy drink sector of the soft drink market and has been the leading market share holder in this area for the past several years. It was founded by Dietrich Mateschitz, an Austrian who studied world trade and commerce in Vienna. In 1982, Mateschitz came back to Austria from a visit to Thailand with some samples of an energy drink calledRead MoreRed Bull: Are You Ready for the Ride?2688 Words   |  11 PagesThe Anti-Brand Brand The image of Red Bull is open to interpretation. It is synonymous to a â€Å"bull in china shop† – it is not subtle and you are likely to break something, however, you will look cool doing it and become part of a sub-culture bordering on anti-establishment. This is the key to the â€Å"BUZZ† – there are no rules. Who doesn’t have a rebel inside wanting to get out, who wants to fly, jump, ski or escape from the mundane? Red Bull developed a safe way of escape through association: energyRead MoreRed Bull May Not ‘Give You Wings2028 Words   |  9 PagesRed Bull May Not ‘Give You Wings In todays world, the name Red Bull and the slogan Red Bull Gives You Wings has been inscribed into the minds of consumers around the globe. The popular energy drink, which seems to have sky-rocketed in US as well as world-wide sales is no miracle drug, although it does seem that way by the overflowing demand. Known to many as a coffee substitute, Red Bull is able to give its buyers that extra push or burst of energy to keep their day going due to its increasedRead MoreMarketing Activities by Redbull9424 Words   |  38 Pagesconsumer; we bring consumers to the product.† Red Bull Co-founder Dietrich Mateschitz Executive Summary This paper is an analytical look into the external and internal marketing activities conducted by Red Bull in the United Kingdom and in Thailand. Through comparing Red Bull’s position within these two nations we intend to define the differences in the marketing and branding strategy of the product within the European and Asian markets. Factors which will be studied include the differencesRead MoreThe Problem Of Energy Drinks Essay1300 Words   |  6 Pagesbeen working for hours, but sleep is hardly an option because we have a 6-page paper due. So what are our options? We can sit in front of the computer and inevitably fall into slumber with an incomplete paper, or we can crack open a can of good old Red Bull and power through the night to finish that English paper. Many college students would choose the latter and unfortunately inject some nasty chemicals into their bloodstreams to keep them awake. Energy drinks have many untested contents within theRead MoreRed Bull Marketi ng/Segementation/Pricing Essay examples3950 Words   |  16 Pagessegments for Red Bull and how are they positioned towards these target segments? 2. Analyse the Red Bull brand using any frameworks you judge appropriate. 3. Comment upon Red Bull’s pricing approach 4. Evaluate Red Bull’s distribution channel strategy 5. Would you describe Red Bull as a national, a European or a global brand – give reasons? 6, What marketing strategy would you recommend that Red Bull should adopt over the next 5 years? Who are the principal target segments for Red Bull and how

Understanding Piaget Theory And Information Processing Theory

The study of Cognitive theories has many different aspects that have been debated many years ago. Developmental psychologists try to explain cognitive development approaches which describe the process of human s thought. One of the developmental psychologist who studied on the area of cognitive was Jean Piaget. Jean Piaget a Swiss psychologist was the first developmental researcher who has extensive research on cognitive development. In addition, the revolution of Jean Piaget’s cognitive theory has changed the development psychology forever. In fact, although this theory is one of the most influential theories that have had a major impact on child’s cognitive development, many developmental psychologist has been criticized it as well(Miller,2007). Therefore, the limitations of this theory made the developmental psychologists thinking of information processing theory might complete Piaget’s Theory(Miller,2007). Information processing theory is another theory that was engaged in the era of cognitive development. It is possible to better understand Piaget theory and Information Processing theory by comparing several important aspects of developmental psychology: nature of humans, quantitative or qualitative, and nature or nurture. Piaget Cognitive Theory To begin with, Piaget’s cognitive theory has four stages. According to Miller,2011 she states that Piaget described each stage and referred them to the ability of human understanding. First stage is the sensorimotor stageShow MoreRelated Developmental Psychology Theoretical Approaches Essay761 Words   |  4 Pages Overview Four theoretical approaches to cognitive development Piaget’s theory Information processing theories Core knowledge theories Sociocultural theories (Vygotsky) General Themes Nature and nurture Continuity vs. discontinuity Active vs passive child Nurture (environment, learning) John Locke (1632-1704) –Infant’s mind as â€Å"tabula rasa† Behaviorism (e.g. Watson, Skinner) Nurture (environment, learning) A childs mind is a blankRead MoreTheories of Cognitive Development: an Insight to the Theories of Piaget, Information-Processing and Vygotsky1464 Words   |  6 PagesTheories of Cognitive Development: An insight to the theories of Piaget, Information-processing and Vygotsky How do we learn? How do we grow? Over the years, psychologists have studied to great lengths the processes that humans go through as they progress from infancy to adulthood. Several theories have emerged over time with three prominent ones. Jean Piaget and Lev Vygotsky produced two important and distinct theories. Another important theory, the information-processing theory, presentsRead MoreThree Theories of Cognitive Development1674 Words   |  7 PagesThree Theories of Cognitive Development The Swiss psychologist and philosopher Jean Piaget (1896-1980) is well-known for his work towards the cognitive sciences. Arguably one of his most important contributions involves his theory of cognitive development. In this theory, thinking progresses through four distinct stages between infancy and adulthood. Similar in scope to Piaget’s theory is Information Processing, in which human thinking is based on both mental hardware and mental software (KailRead MoreEssay Kermit and Cognition1476 Words   |  6 PagesUniversity Online Abstract Cognitive Information Processing (CIP), Cognitive Development and Interactional Development are theories of learning based upon the idea that learning is an internal process rather than merely something that can be observed like behaviorism. Here I examine the three theories as they relate to a scenario of a young man attempting to learn to play a keyboard. The objective is to show the similarities and differences in the three theories and how each can be applied to a givenRead MoreA Study on Cognitive Psychology650 Words   |  3 Pagesattention, perception, intelligence, problem-solving, decision-making, judgment, and language acquisition (Cherry, 2011). Among these several topics, the emphasis of cognitive psychology is human acquisition and processing of information, and the human minds ability to store and apply of information (Cherry, 2011). Cognitive psychology as a discipline arose in the period of time between 1950 and 1970 more or less as a result of scientific dissatisf action with behavioral psychology as a complete disciplineRead MoreEssay about Human Child Growth and Development693 Words   |  3 PagesOther theories and concerns include intelligence as a process (operations involved with thinking), and intelligence as information processing (how we manipulate information). While many psychologists have taken on the contemporary scientific consensus where no extreme view is currently justified, there are those whom believe different. Hereditarians use methods such as the IQ test to ask how much. Environmentalists on the other hand believe that ones mental abilities are learned. John Piaget theorizedRead More Cognitive Theories of Human Development Essay1183 Words   |  5 PagesCognitive Theories of Human Development Jean Piaget, known as the most important theorist; started the most comprehensive theory of intellectual development. Piaget was born in 1896, in Neuchatel Switzerland, and lived a full and significant life, he passed away at age 84. His father was a medieval historian, and his mother was a homemaker; she was highly emotional and her behavior disrupted the normalcy of their home. Piaget married Valentine Chatenay, and they soon welcomed three girls;Read MoreJean Piaget s Theories Of Cognitive Development1360 Words   |  6 Pages Jean Piaget was a Swiss psychologist. He worked in the fields of Developmental Psychology and Epistemology. He’s known for his works and theories in the field of child development. His theories of cognitive development and epistemological views are called, â€Å"genetic epistemology†. Piaget placed the education of children as most important. His works and theories still play a huge role and influence the study of child psychology today. Jean Piaget was born on August 9, 1896 in Neuchatel, SwitzerlandRead MoreTheoretical Perspectives Curriculum931 Words   |  4 PagesIntroduction Learning theories are used to develop curriculums that explain learning models used in education. These models help simplify education from the earliest stages of childhood through formal education. This paper will explore the learning theories and how they can be applied in developing a curriculum for learning and teaching language. The curriculum will include the epistemology, motivation, and methods of learning Cognitive Jean Piaget and John Dewey helped develop the theory of CognitiveRead MoreJean Piaget s Theory Of Knowing921 Words   |  4 PagesJean Piaget was a developmental psychologist and philosopher from Switzerland. He is known for his epistemological studies with children. He was the first to make a systematic study of cognitive development. Piaget was also the Director of the International Bureau of Education. He was â€Å"the great pioneer of the constructivist theory of knowing.† He was known as the second best psychologist after Skinner by the end of the 20th century. Throughout his career, Jean Piaget declared that â€Å"only education

Training and Development Comfort Transportation Pte Ltd

Question: Discuss about theTraining and Developmentfor Comfort Transportation Pte Ltd. Answer: Introduction Technology has developed over the years facilitating interaction of people. It has aided in sharing of information on new business trends. Besides, it provides for opportunities to develop new ideas. However, it has posed a challenge of increased competition for traditional firms that either have to keep up or are completely put out of business. It is therefore up to these companies to come up new objectives that deal with their challenges. This paper explores the challenges faced by the taxi industry due to the use of taxi-hiring apps, proposes new goals and training programs to ensure their employees can work efficiently. Organizational Background The taxi industry has developed in the recent years by incorporating technology. Uber and GrabCar are apps that allow people to hire transport services. The companies using computer applications have a competitive advantage over the traditional taxi companies as they offer cheaper charges. Also, they allow users to share information on travelling route with family and friends for monitoring. For taxi drivers, the apps enable them to have flexible schedules, and self-management. Such technology has, therefore, posed challenges to taxi companies who face increased competition and high employee turnover. Comfort Transportation Pte Ltd is a corporation operating in the taxi industry, and like other taxi companies, Uber and GrabCar has increased its competition threat and employee turnover. Though it has loyal employees, the consistent reduction in earnings poses a challenge of high employee turnover in the future. Despite the challenges, transportation companies have a few strengths. They provide for the security of both the drivers and passengers and offer insurance benefits to its drivers. The company has to revise its goals to accommodate the changes in the business environment. Identification of Business Goals After studying the challenges facing the transport industry, the following are the proposed goals for Comfort Company; To develop an enterprise software application. This application will help bridge the gap that exists between it and Uber and GrabCar. To train employees how to use the new form. A new application in the company will require that the company conducts a training program to ensure that its employees can understand how to use it. To offer cheap and flexible transport charges. This will help attract more customers who are loyal to the company and increase their customer base. To minimise employee turnover. The challenges the company is facing has put it at the risk of facing high employee turnover. It should implement strategies that reduce future employee turnover. Meeting the above goals will help Comfort Ltd to increase its strengths compared to the rival applications. Developing software that operates like Uber will expand its customer base. It will also contribute to reducing turnover by providing a more secure job to its employees. Organizational Needs Analysis To achieve its set goals, it is necessary to carry out an analysis of the organisational needs of Comfort Ltd. An organisational needs analysis involves examining a firms current conditions and its desired future position. It determines the gap by identifying shortcomings of the business structure (Sleezer Russ-Eft, 2007). It explores the strengths and weakness of a company as well as its opportunities and threats it faces. The SWOT analysis technique is the most appropriate. Comfort Ltd has a loyal employee base which is a strength and is met with threats such as future employee turnover and increased competition. The analysis determines the need for a training program to minimise or eliminate these weaknesses. After conducting structural analysis on Comfort Ltd, it is necessary for the companys members to have sufficient knowledge of the business environment and new trends, skills that ensure they are efficient and effective, and attitudes that accommodate the change to realise the firm's goals stated above. The management team should have adequate knowledge about the new application that is, how to operate it, advantages and disadvantages. They should possess analytical skills to identify possible failures of the software and the risks the firm faces should they occur. Subordinate staff, on the other hand, should understand the working of the application and acquire necessary skill to use it. The technical department should have adequate skills that detect troubleshooters in the software and have knowledge on how to solve the problems that may arise. They should be able to examine the nature of possible failures and design procedures on how to address them should they occur in future (Sleezer Russ-Eft, 2007) Having analysed the structure of Comfort Ltd, it is evident that the company has the right attitude to meet its goals. Besides, the management identifies the new challenges that the organisation faces and makes the necessary decisions and strategic plans to overcome these difficulties. However, since the proposed goals included the development of a new software program, it is important to equip all members with knowledge on the software and skills necessary to operate it. Also, it has provided the technical team with sufficient training. Task (Function) Analysis The proposed new goals of the firm introduce new and complex task to be undertaken hence the need to conduct a functional analysis. A job analysis examines how work gets accomplished. It gives detailed insight on both the manual and mental complexities of the activities, the duration of performance and the frequency of tasks (Ainsworth, 2009). Also, it provides a comparison between the job's demands and the capabilities of the operator to meet these requirements. Jobs in a firm can be divided into observable actions and tacit cognitive functions. Observables tasks include all those activities that can be physically measured while implicit cognitive functions describe activities that are mentally performed based on ones skills and experience. In the transport industry, the main tasks involved include administration, transportation, and maintenance. However, these tasks are further broken down to allow for division of labour and increase efficiency. In Comfort Ltd, these tasks have been allocated to different departments where they are further sub-divided to reduce the workload for each member. Most activities carried out at the company are physically measurable such as driving, accounting, and maintenance (Ainsworth, 2009). On the other hand, decision-making by managers is a tacit cognitive task. With the additional software management responsibility, the company will require acquiring a team that can sufficiently conduct implied cognitive, technical functions. Individual Learning Needs Analysis New goals and tasks proposed in the business have arisen the necessity of a training program. It is, therefore, necessary to analyse the learning requirements of every individual of the firm. An individual learning needs analysis explores the attitude, current levels of skill and knowledge of members of an organisation and anticipates gaps depending on tasks and required expertise (Huddlestone Pike, n.d.). This analysis helps to identify the learning provisions in a training program. Identification of Intended Learning Outcomes Comfort Ltd will require addressing the expertise gap that arises when it incorporates sophisticated software to its structure. Its employees will need training on how to operate the application. This training will be based on how best an individual can work an electronic device. More emphasis should be paid to the computer illiterate as they have a wider expertise gap. Understanding individual, task, and organisational needs help design an appropriate program that has all the necessary provisions to facilitate training. After conducting a training program, productivity and efficiency are expected to improve. A training program at Comfort Ltd may result in higher computer literacy and expertise, increased efficiency and productivity as well as employee confidence and motivation (Huddlestone Pike, n.d.). Conclusion In conclusion, technology had adverse effects on traditional transport companies. It has facilitated an increase in competition and employee turnover. However, Comfort Ltd may review its goals and objectives to accommodate the changes in the business environment. Incorporating technology in its structure will necessitate an overall structural analysis and provide a training program for its employees so as to perform new tasks to be included. References Ainsworth, L. (2009). A Task Analysis of the Task Analysis Process. HFES Ann Conf Proc,53(24), 1835-1838. Bagale, S. (2015). Technical Education and Vocational Training for Sustainable Development.Journal Of Training And Development, 1(0). Deb, T. (2009). Managing human resources industrial relations. New Delhi: Excel Books. Huddlestone, J. Pike, J. Team and collective training needs analysis. Mondy, R., Noe, R., Gowan, M. (2005). Human resource management. Upper Saddle River, N.J.: Pearson Prentice Hall. Noe, R. (2007). Fundamentals of human resource management. Boston: McGraw-Hill/Irwin. Piskurich, G. (2009). Rapid training development. San Francisco: Pfeiffer. Sleezer, C. Russ-Eft, D. (2007). A Practical Guide to Needs Assessment, 2nd Edition. JohnWiley Sons. Torrington, D., Hall, L., Taylor, S. (2008). Human resource management. Harlow: FinancialTimes Prentice Hall. Training development. (2006). Hobart, Tas.

Australian and Ireland Health Care System

Question: Discuss about the Australian and Ireland Health Care System. Answer: Introduction Health care is one of the basic and central factors of consideration of any state. The 21st century is being affected directly or indirectly by a lot of deadly diseases such as cancer, heart related complications, kidney failure and HIV and AIDS pandemic. It is therefore, the responsibility of government and the United Nations to help in safeguarding the health of the corresponding nations. In this piece of work, the paper will focus on the Australian and Ireland health care system. A comparison of the two healthcare systems will be analyzed critically. Australia is located in Continental Australasia or Oceania while Ireland is in Continental Europe. These two countries fall under top ten in the best health care providers in the world (Hungerford et al, 2014). The paper will majorly dwell on the health policies, current issues, and problems faced in the delivery of services in the two nations. Moreover, comparisons and the contrast as per the health care country will also be explaine d in an explicit way in the paper. Health policies The two countries have the guarding regulations in the running of their health care. In both countries, the government majorly controls health care. In Australia, it is supervised by Australian Department for Health and Ageing (DNH) (Australia, 2006).It was formed through the Acts of Parliament in order to aid in giving the government the way things run or suggestions on what ought to be done in order to improve health care system in the country. This body was formed and implemented in the year 1984. After its implementation, the health sector in the country radically improved in both the public and the private sector. On the other hand, the government also facilitates Medicare in Ireland. It is the role of the Health Service Providers (HSP) of this nation to foresee the functionalism of the health sector and inform the government accordingly. It was founded in the year 2005 through the Act of Parliament (Lakeman, 2008) The formation was as a result of problems which had outlawed the government and thus the need for a special body was of great magnificent. In both the countries, Red Cross Society helps in delivery of blood in case an emergency arises (BRAITHWAITE, HYDE POPE, 2010). The Mandate of the Bodies Overseeing Healthcare The main reasons behind the two states taking over the responsibility of providing and running of the health care fraternity was to prevent its citizens from over-exploitation from the private health care providers. Apart from that, the government realized that the need for provision of quality health care depends solely on their capability. Moreover, the challenges brought about by the rising cases of chronic diseases such as cancer was looming and thus the need to act swiftly was required. Australia and Ireland also wanted to be like other nations whom the role of running health care fraternity was the responsibility of the government. In both the nations, legal and ethical health care of the ageing population is involuntary. The old people have the right to whether accept to be taken to nursing home to spend the rest days of their lives or to remain at home. One realizes that, in both countries, the old people do not welcome the idea of being raised in nursing home. Most would like to spend their dying age at home since they feel comfortable because it is the place they have always been. According to statistics carried out, most feel that they are isolated by their children and the society when taken to nursing homes. Besides, women were found as the ones who preferred to be in nursing home as compared to their counterparts the male. It is estimated that 5% of the population in ageing stage live in nursing homes prior to their death. The retention and use of human biological contents in both countries is considered. This biological sample such has kidneys of the diseased or heart or even the entire body is allowed by their respective countries to be used as control experiments for testing of drugs among other medical tests. Despite of it being constituted, it is faced with a lot of ethical challenges. It is countenanced by the wider competing public interest as a result of its potential value. Human body parts are very expensive and rarely found and thus the relatives and the public take this as an opportunity to get back into the government financially. Additionally, some people are very religious to an extent that they believe in respect for the death. This makes them not to allow any body part of their deceased to be used in biological process. This has raised a lot of alarm and slowed down the medical research. Both countries have a constituted mental health law. According to this regulation, the persons of unsound mind are subject to detention in safe places in order to avoid causing of problems in the society in the event where the disease takes control of their capability. It is recommended that they are taken good care by the medical expertise during such times. It is also required that the predicament should be quite serious before one is taken to the hospital for the unsound. This is because in the case whereby one is subjected to that treatment and the problem is not that complicated the probability of committing suicide or being depressed is inevitable. It was also documented that before one is confined, the history of persistence in the disorder is provided. People who show that the unsound person had continuously shown the signs and symptoms are put into consideration since the evidence shows that one will be completely sick. In addition to that, the insane person is also given th e voice to talk on whether to be detained or not. It should be a voluntary decision especially for persons of maturity age and those who used to live a normal life in the past. Both nations are strict on how these groups of people are handled by the medical personnel (Mckenna, Keeney Hasson, 2008). Patients autonomy policy is also a regulation governing the medical fraternity in both states. The patients have the ability to state that they want to be treated by whom, and the mode of treatment they should receive. They also have the freedom of engaging with the health care provider in relation to their health problem and on a wider range of issues. The patient also chooses which medication to be given and no medical personnel can force or compel a patient to take medications in which one does not want. The ill person can also dictate on the place one want to be treated from. This can be at home, school or place of work and the doctor has to follow without complaining and failing to do so; medical provider is subject to imprisonment. This is because it is seen as breaking the law (GALLEGO, CASEY, NORMAN GOODALL, 2010) Permissibility of death is also discussed at length in the health constitution of these countries. A person who does not show any sign of recovering and is sufferi ng too much can be suppressed to die by the medics. This is only done in the event where the relatives agreed upon it and show it in writing and signing. This clause has received a lot of debate from humanitarian agents since life is very fundamental. According to Jones (2007), one should be allowed to die in peace instead of injecting drugs to discontinue life. Approach to Reproductive Health Maternal Health Reproductive health and maternal health care also caries lot of weight in the health policy of the two nations. Mothers and girls have the privilege to deliver in hospitals of their choice. The parties involved should be specialized in order to avoid a complication, which comes with delivering. Both countries provide these services free of charge to all in any of its public hospitals. However, in the private sector, they subsidize this service in order to reach all at a cheaper and comfortable way. Another big concern is on the abortion-related matters (Milgrom, Heaton Timothy Newton, 2013). The doctors have the mandate to perform abortion to the client given the state of the mother and the fetus is in danger. This faces serious ethical and legal concerns from humanitarian organizations. This is because most people believe that doctors have reached an extent of performing such for client of unwanted pregnancies brought about by unscrupulous behavior. Their respective governments are mandated with the task of financing the medical fraternity of Australia and Ireland. In Australia for instance, it is estimated that 1.5% of income levied from both Gross Domestic Product (GDP) and National Domestic Product (NDP) of the country is used in financing the health sector (Mckenna, Keeney Hasson, 2009). The government of this country also has separate pharmaceuticals, which are state owned. This assists its citizens in purchasing of drugs at a cheaper price. However, in the point of excess the patient pays own medications unless one is privileged to have medical insurance. Similarly, the government of Ireland also provides health care free to its citizens. It is estimated that health care is financed through taxation of 2% of wages received by the working population. This money is used to improve health facilities and for purchasing of drugs used in treating patients in the hospitals. Furthermore, a patient pays for ones medication on poin t of excesses unless one has medical insurance. Children and dependent spouses receive medication free of charge in all hospitals. Australian and Irelands are provided medical care universally by their respective governments without discrimination on social class and so on (Embrett, Randall, Longo, Nguyen Mulvale, 2016) Current issues in health delivery Cost of technology is one of the major current issues affecting the health fraternity in both countries. The innovation of machines such has x-rays, chemotherapy equipment, and kidney dialysis machines have caused more than enough problems in the medical fraternity. These machines are subject to breakage, the manner of using is also very complicated since most doctors, and nurses capacity of using is still below the estimated quality. This has made these nations to spend too much in changing and training of medics on how to use the so equipment. Another current issue affecting this nations healthcare is equity for health provision countrywide. Despite of these being implemented countrywide, it is noted that only those people of high class such has politicians have the privilege to access quality health care. According to research carried out in one of the hospitals in Ireland, it was realized that there is a special ward, which is used in treating of dignitaries and those people who are wealth. Moreover, the way they are handled is special as compared to ordinary citizens. These menaces need an immediate address otherwise; the entire health sector will soon diminish (Kowalchuk, 2011). The pandemic brought about by chronic diseases is also seriously eating on the government. This has majorly being as a result of change in demography. The working population is bound to contract chronic disease and thus the spending on medical care on the government and the dependent population escalates. This leads to much spending on unprofitable ventures and in return the concentration on nation building matters are left in the hand of international donors such world bank (RIPPON, 2000). The degree on persistence on quality and safety concerns in the health sector is looming in both countries. This is as a result of serious reparations a nation is bound to face in case one fails to provide quality health care as required by World Health Organization (WHO) (Metcalf et al, 2016). This has caused immense struggle among them in order to meet these standards. This in the long run paralyses other important sectors of the economy and pulls back the economy of a nation. Besides, the cost of providing health increases day by day (MOHRMAN SHANI, 2010). This is attributed to continuous change in climatic conditions making most people to be vulnerable to diseases. This causes a massive expenditure by the government and their citizens. The problem emanating from uncertainties on how to balance between public and private health care fraternities is strongly hitting on the government. Most private investors more so the doctors have realized that health fraternity is very profitabl e. This has caused majority of them to compete with the government in this field. Some have even left their jobs in public sector to run their own business (MITCHELL, 2009). This has caused a big gap which is needed to be filled as soon as possible otherwise the tyranny of health care will fail the sooner. Governments from the two countries experiences big problems while trying to bring about balance in these two sectors providing health (VAN, CLARKE, SAVAGE E HALL, 2008). Primary health According to Varley (2016), primary health is defined as health provided at the grass root level. It is provided by different groups both qualified or unqualified health providers. The similarity between the two nations is that both of them have this method of running health care facility in place. It is majorly provided at home or a region where a large population is concentrated. The parties involved are the government, private and non-governmental organizations. Their main agenda is to deal with factors such has drug abuse, asthma, and cancer and sex educations. This is because a person needs holistic health, social welfare, and educational needs (VAN, CLARKE, SAVAGE HALL, 2008) The difference in primary care between Australia and Ireland in that, Ireland is specific on the geographical location a number to be administered by a certain group of health personnel. It is estimated that they should deal with a population ranging 7000 to 10,000. On the other hand, Australian bases on the communities or social sites without any specific number of persons being targeted. Universal health care In both the countries, health care is provided equally to all citizens free of charge. Every citizen is subjected to be treated in any public hospital where one specifies without a big deal. In this universal health, the government finances through taxes from the wages and incomes of the working population (Liamputtong, 2011). The patient pays the excess amount required in medical care or the insurance if at all one has subscribed to any. This distinctive feature between these two countries as far as universal health care is concerned is that, in Australia, the government owns pharmaceuticals outlet, which are used by the common citizens to buy drugs (McMurray Clendon, 2014). This was intended to prevent overexploitation since majority of private organizations sell at a high price, which is not affordable to the common citizen. On the other hand, the Ireland government does not have such projects and thus their citizens solely depends the private sectors. Impacts of delivery of services The living standards of majority of citizens of these nations have been constantly doing well and have improved tremendously. This is because when one is healthy, everything sounds good and even morale of working or doing business is negotiable. However, according to international reports health care in Australia is far much better than that of Ireland (Guzys Petrie, 2013). This is because the dedication extends of Australian medics is of high magnitude as compared to Ireland. Conclusion Health care is paramount to all citizens. It is the responsibility of the government to ensure that their citizens have quality health care in order to counter on the challenges brought by disease pandemic. Moreover, the nations should work together in helping structure health care across the eight world continents in order to reduce human suffering caused by diseases. References Australia. (2006). Aged care in Australia. Canberra, A.C.T.: Dept. of Health and Ageing. 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