Thursday, November 28, 2019

Compare Ideas and Images in the Six Metaphysical Love Poems Essay Example

Compare Ideas and Images in the Six Metaphysical Love Poems Essay Noted for their tendency toward psychological analysis of the emotions, metaphysical poetry offers an extensive range of love poems. The ideas and imagery contained within these poems are habitually written in the form of an extended metaphor, often to support a passionate argument from the poet either with himself, God or, in this case, a lover. Alongside such metaphors, the poets in question also favoured the use of conceits (outrageous puns used to sustain an argument). I hope to pay particular attention to these witty analogies throughout this piece. Despite the brief and concentrated subject matter for each individual poem, the contemporaries of the seventeenth century intended to shock a great majority of the public and their critics with their unconventional rough verse and strained imagery.The six love poems included in this comparison were written by two of the most distinguished metaphysical poets of their time. Andrew Marvell, the son of a vicar, was a Member of Parliament for Hull alongside his position as a successful, yet controversial poet. His poems are: To His Coy Mistress, The Picture Of Little T.C. In A Prospect Of Flowers and The Fair Singer. John Donne converted from Catholicism to Protestantism at an early age. This contentious attitude is also mirrored in his poetry, where customary convention is forgotten. His poems are: The Sun Rising, Elegy: On His Mistress Going To Bed and The Flea. Many themes are common throughout all six of the above, and I hope to explore a select few below.The presence of a beautiful female, lusted after by the poet is prominent in each poem. With the eventual intention, in most cases, of bedding this female in mind, the use of flattery is clearly evident. In To His Coy Mistress, Marvell suggests that at this present time, her youthful attractiveness is potent enough to fulfil his every desire:the youthful hueSits on thy skin like morning dew,Elegy: On His Mistress Going To Bed is similar to To His Coy Mistress i n that both poets are prepared to say or do anything in order to achieve their aim. In this example, Donne attempts to charm his beloved by explaining that as appealing as her clothes are, they conceal a far more beauteous state. The same poet expresses further flattery in The Sun Rising. However, unlike previous examples, it appears that his undue compliments are a boasting of his great conquest rather than a desperate attempt to convince the girl to bow to his wishes:If her eyes have not blinded thine,Further adulation without lascivious intentions is obvious throughout Marvells The Fair Singer. In this instance, the poet is not speaking directly to his lover, but to himself or perhaps the reader. His flattery implies adoration for the girl, as if resistance is futile. This is surprising, as it is unlike the metaphysical poets to accept defeat so readily to a womans omnipotence. Yet Andrew Marvell also struggled to rebuff his feelings for the subject of The Picture Of Little T.C. In A Prospect Of Flowers, as he paid tribute to her beauty:This darling of the Gods..On many an occasion, flattery failed to impress the poets female oppressor into bed. Subsequently, numerous forms of persuasion are utilised instead. Many of these form the basis of the extended metaphor for the poem. One such example is Donnes flea analogy. A trivial fleabite incurred by himself and his mistress initiates his somewhat elaborate argument in which he illustrates the supposed insignificance of the loss of virginity. The poet trivialises the matter by explaining how their blood, resting in the gut of the flea, is consequently mingled together, no more so than during the act of sexual intercourse. However, in Elegy: On His Mistress Going To Bed, Donne differs his argument. He is more assertive and appears to command the woman to remove her clothes. Yet, as the poem draws to a close, he makes use of another persuasive attribute, reassurance:To teach thee, I am naked first; why thenWhat n eedst thou have more covering than a man.Donne is saying that she need not worry or be anxious about appearing naked in front of her, for he will cover her body. On the other hand, in To His Coy Mistress, Marvell adopts the same analogical approach as The Flea. He endeavours to exploit his beloveds naivety by means of assuring her that if time were on their side, he would not hesitate to delay the consummation of their relationship until such a time when she desired. However, the poet soon startles the girl as his argument becomes more nefarious. He declares that if she were to die early, only worms would remain to take her virginity as she would be buried underground:then worms shall tryThat long preserved virginity,This form of persuasion is possibly the most contemptible of all.Another common theme that runs through these poems, and which would be frowned upon today, is that of referring to the woman as territory or land which must be conquered. Consequently, the lady in question is often labelled an enemy, and military imagery is commonplace. In The Picture Of Little T.C. In A Prospect Of Flowers, Marvell assumes that when the young girl matures, she will fend off the advances of men and become their enemy. He even goes as far as to compare a mans downfall to this girl to his ensign becoming torn in battle. In the quote below, the poet implies that only sycophantic behaviour will overcome her:Happy, who canAppease this virtuous enemy of man!However, in The Fair Singer, the poet explains how he can not escape from the woman. Although this supports the premonition from The Picture Of Little T.C. In A Prospect Of Flowers in that girls mature into the enemy of man, in this case it appears that the poet is under the control of the lover. He argues that she has such great attractiveness, he can not dominate her:It had been easy fighting in some plain,Where victory might hang in equal choice,But all resistance against her is vain,This could imply that waging war on the battlefield would be simpler than attempting not to yield to the girl, or it may suggest that he could effortlessly resist a woman of lesser beauty. Further reference to territory appears in The Sun Rising. Donnes poem is similar to The Fair Singer in that he hyperbolises the importance of conquering his beloved. He suggests that she is worthy of all states and territory placed together, and that he is comparatively insignificant:She is all States, and all Princes, INothing else is.Alongside the theme of territorial attitudes, the metaphysical poets also appear entirely possessive. In Elegy: On His Mistress Going To Bed, Donne envisions his delight at discovering new-found-land before listing its resources as belonging to him:My mine of precious stones, my empery,The poet also states that as the area belongs to him, he should guard it from others. It appears that men at the time were involved in one ongoing contest to seek out the most girls, and to shelter them from others f or the longest period of time.Religion played a great part in the seventeenth century society. In fact, as I have said, Andrew Marvell and John Donne were both brought up as devout Christians. It is surprising, however, for a number of the poems to refer so clearly to religious conceptions, when many are centered around lust; one of the seven deadly sins. For example, in The Flea, Donne convinces his mistress that their love is genuine and holy by labelling the animal (in which their blood is mingled) a marriage temple. The same poet refers to this image again in Elegy: On His Mistress Going To Bed. Donne reassures his mistress that his bed is not a site of corruption, but sacred and comforting. This would have been an effective method of persuading the girl into bed, as was discussed in an earlier paragraph:In this loves hallowd temple, this soft bed!However, within a few lines, the religious imagery is no longer sanctified. Donne compares his mistress to an angel, but not because of her purity and innocence, but because she is an object of desire. The reference to angels causing flesh to stand on end would have outraged the church at the time and it appears was deliberately controversial. The Picture Of little T.C. In A Prospect Of Flowers by Andrew Marvell, may also have caused offence as the poet elevated the girl to the position commonly associated with Eve. He imagines her to give names, colours and smells to the flowers:tamesThe wilder flowers, and gives them names:It seems that the metaphysical poets targeted the church as one of their chief critics, however, in some circumstances, the biblical references are merely present to add support to an argument. For example, in To His Coy Mistress, Marvell uses religion to emphasise his argument that it would not matter how long his beloved took to succumb to him, if time were on their side:I wouldLove you ten years before the Flood,The mention of the flood implies that the poet would be willing to love her fr om the beginning of time right through until the point they make love and beyond.The sun controls time. Subsequently a number of the poems welcome this, whilst others do not. In The Sun rising, the poet reprimands the sun for disturbing them so early. He does not wish for time to advance, for he is so in love and wishes the moment would never end. He feels that time has become inappropriate, therefore. On the other hand, time is critical in To His Coy Mistress. Marvell argues that they should sleep together before time runs out. Life is too short for coyness. There is also a mention of the sun, as the poet states that instead of halting time, they should make the most of it:Thus, though we cannot make our sunStand still, yet we will make him run.These poems are similar in that both subjects wish for time to stand still, however, as this is not possible, they should use their precious time together to the maximum advantage.The Fair Singer utilises the sun further:all my forces needs must be undone,She having gained both the wind and sun.The poet implies that the sun, along with the wind, is the most powerful force in existence. He compares his beloveds eyes and voice to these two, as she has complete power over him. She has, in essence, eclipsed his world. Unlike the two poems above, in this instance the sun is assisting the couple as it draws the man towards the woman so as he can yield to her and prevent her from taking over all his thoughts. The Picture Of Little T.C. In A Prospect Of Flowers envisions the object of the poets admiration to grow into a resplendent young women. Therefore time is not hindering, but progressing. Yet the poet also feels that as time moves on, the girl will break the hearts of many young suitors. In this context, time is hurtful. The poet conveys his belief, by expressing his remorse that the girl will not remain innocent forever:Reform the errors of the spring;But most procureThat violets may a longer age endure.The poet is decla ring that he wishes her youth would sustain itself over a longer period of time. He makes use of an interesting conceit here, as innocence is in the form of a flower and nature as a whole.On a darker note, the motif of death is utilised to support many an argument. In To His Coy Mistress the poet attempts to startle the girl by forcing her to imagine a scenario where she has passed away a virgin. Death, in this case, is an intensely intimidating form of persuasion. An additional example of a powerful argument entailing death occurs in The Picture Of Little T.C. In A Prospect Of Flowers:Lest Flora angry at thy crime,To kill her infants in their prime,Here, the poet is saying that once the youthful innocence of young girls is lost, their beauty disappears. Marvell implies that to remove this innocence at an early age would be to kill them, as they no longer appear attractive. In The Fair Singer, Marvell describes the woman as fatal. He also adds that he will believe this until the day he dies. This enables us to imagine the feeling of control he considers himself to be under. These poems all portray death as a formidable and frightening force. However, in The Flea, Donnes argument is entirely different. Once the woman kills the flea, she believes that his argument concerning their compounded blood has been crushed. Yet Donne states that to sleep with him would be as insignificant as the deed she has just performed. Not only does Donne trivialise the death of the flea, he attempts to lower the importance of copulation:Just so much honour, when thou yieldst to meWill waste, as this fleas death took life from thee.The value of love and intercourse is also varied from poem to poem. A selection devalue both and appear crude to a reader. However, a number do not. The Flea is possibly the most notable example of how love and intercourse are depreciated. The argument is extreme and possibly humorous. The comparison of such a consequential event to that of a deceased fle a is desperate and shows no sign of genuine care and love. Similarly, Elegy: On His Mistress Going To Bed is strongly argued. However, once again, the imagery used by Marvell is not from the heart, but from the loins:Your gown going off such beauteous state revealsOn the other hand, the same poet expresses his delight in The Fair Singer that love composed so sweet an enemy. This is in direct contrast to Elegy: On His Mistress Going To Bed, as he makes no reference to bedding the woman immediately. This implies that their relationship is not based on lust. Donne also offers a contrasting approach in his poem The Sun Rising. He is besotted by the girl and wants to spend as much time as possible with her. He will not close his eyes even to block out the obtrusive sun:I could eclipse and cloud them with a wink,But that I would not lose her sight so long:It can be said that this is a faà ¯Ã‚ ¿Ã‚ ½ade, and that Donne is behaving in this way because he has received from his beloved what h e wanted. If this were to be the case, the value of love would have been diminished more so than any of the previous examples. In To His Coy Mistress, Marvell provides an example of such a scene. He says that he would be prepared to wait an eternity for his mistress to sleep with him, if only there was more time. The poet regards the act of sleeping with a woman as something which simply must be done and in the fastest possible time. Like Elegy: On His Mistress Going To Bed and The Flea, the man cares not for the moral value of such an occurrence.In addition, The Picture Of Little T.C. In A Prospect Of Flowers is a poignant longing on behalf of the poet for the girl to mature to an age which would be acceptable for him to court. However, he is worried that she will become cold towards men. He is not anxious she will refuse his love, but worried she will not sleep with him. By considering this, Marvell has already removed her innocence, in a way. The reference to the loss of innocenc e as a death proves that the poet does not believe a romance can exist after they sleep together. Love in particular is considered unimportant as far as many of these poems go.I believe that in the previous paragraph I have somewhat expressed my personal opinion on the nature of these six metaphysical poems. To His Coy Mistress and Elegy: On His Mistress Going To Bed are not, I believe, worthy of the heading love poems for they are centred around lust on behalf of the poet. There is no evidence of love. These two examples are also relatively simple, there is no mystery surrounding either what the poet desires or why.The Fair Singer and The Sun Rising are my two preferred pieces. In both, the poet is not speaking to his mistress but reminiscing about her. The imagery in this circumstance is far more effective and helps to paint a greater picture of the couples relationship. Despite this difference, I was surprised at the consistency of the common themes throughout all six poems. This helped me to imagine a seventeenth century society where social morals did not appear to play a grand part in the male seduction techniques, in particular those of the contemporary metaphysical poets.

Sunday, November 24, 2019

The Fall Of Germany In World War I Essays - Free Essays, Term Papers

The Fall Of Germany In World War I Essays - Free Essays, Term Papers The Fall of Germany in World War I None of the European power wanted World War I, but they feared Germany. Germany was newly unified, and was beating the European powers in population and Industry. France wanted to recover the Alsace-Lorraine. Britain was a country used to being on the ocean, so they felt threatened by Germany's colonial expansion and William II's insisting on a large navy. Russia and Austria feared pressure on their unstable empires. In 1887 William II refused to renew the Reinsurance treaty with Russia, but continued the Triple Alliance of Germany, Austria-Hungary, and Italy. In 1894 Russia made an alliance with France, and Great Britain settled it's differences with France in the Entente Cordiale in 1904 forming the Triple Entente. The assassination, with Serbian Knowledge, of the liberal Austrian archduke Francis Ferdinan in Sarajevo in June 1914 was the spark that set off the war. Germany assured Austria full support, which resulted in an Austrian ultimatum that Serbia could not accept. Austria declared war on Serbia. Russia mobilized to defend Serbia, then Germany declared war on Russia. Germany also declared war on France. Germany wanted a quick defeat of France. To avoid the French frontier, German forces moved through neutral Belgium thinking they would take Paris by surprise. The Germans encountered more resiezce than expected in Belgium, giving France time to prepare. [Caidin 207] This violation of international law destroyed all sympathy for the Central Powers. Although German forces nearly reached Paris, the British and French Miraculously turned back the Germans at the Battle of Marne. The two sides dug trenches for a war that would last four years. The Russians then attacked sending Germany into a two front war. The Germans defeated the Russians Many times on the east, but the Allies blockaded the Germans on the east by cutting off food and raw materials, The Germans became desperate to break the blockade, so they declared unrestricted submarine warfare. [Villiers 176] After several American ships were sunk, the United States entered the war in 1917. The Russians were in the middle of several revolutions so they were not a threat to Germans. In 1918 when the Germans did not have to worry about the east, they launched an all out offensive attack in the west, but the United Allies slowly turned the tide. Realizing the situation was hopeless the German High Command urged William to let a new civil government sue for peace. Woodrow Wilson, U.S. President from 1913 to 1921, insisted on dealing with citizens. William grudgingly appointed Prince Max of Baden as chancellor. Even Though Wilson was negotiating with the chancellor there were still many problems. Fighting continued, sailors mutinied, socialist staged strikes, workers and military formed Communist councils, and revolution broke out in Bavaria. [Grolier] Prince Max announced the abdication of William II and resigned. When Germany surrendered and changed its government, it expected a negotiated peace rather than the harsh terms of the Versailles treaty of 1919. The allies were determined to receive reparations for their losses and to see that Germany was never in a position to harm them again. Germany lost the Alsace-Lorraine to France and lost West Prussia to Poland. It also lost all its colonies and had to give up most of its coal, trains, and merchant ships, as well as its navy. Germany had to limit its army and submit to Allied occupation of Rhineland for 15 years. Worst of all, the Germans had to accept full responsibility for causing the war and, consequently pay its total cost. The Germans did not consider themselves anymore guilty than anyone else and could not possibly pay all of the costs demanded. The Versailles treaty seemed fair to the Allies point of view, but it did not ensure a lasting peace. By accepting the treaty the German Government gained a bad name among its people. [Encarta96] The war reparations put a enormous strain on a country already bankrupted by four years of war. In Weimar in 1919 a nationalist assembly, led by the Social democratic party, wrote a democratic constitution for the new German Reich. But the prospects of the Weimar Republic, as it was familiarly known, were dim. For most Germans the government was

Thursday, November 21, 2019

Impact of hyperinflation on investors and ordinary citizens in Essay - 1

Impact of hyperinflation on investors and ordinary citizens in zimbabwe - Essay Example or collection of data and determination of the process for analysing the accumulated data and information in order to arrive at a realistic solution of the research problem (Alexander and Dhumale, 2012). Such research methodology will be framed on the basis of the theoretical framework and ongoing economic circumstances in Zimbabwe. Research philosophy strikes an association between the theoretical aspects of the study with its practical exposure. Therefore, selection of appropriate research philosophy holds utmost importance for the successful completion of a research work. According to Alexander and Dhumale (2012), in order to derive the best research philosophy, its three distinct attributes should be analysed, such as; ontology, epistemology and axiology. The concept of ontology deals with realism and thus, it tends to analyse the social entities and social variables associated with the research objective so that research outcome becomes highly correlated with the practical world. Epistemology concentrates on the study of knowledge and attempts to apply the conjectural aspect for understanding the real world situation. Finally, axiology indicates the importance of value judgements (Alexander and Dhumale, 2012). As this particular research is conducted for academic purpose, epistemology is considered to be the most relevant philosophy for analysing the impact of hyperinflation on the general inhabitants of Zimbabwe. Under the research epistemology, positivism research paradigm will be adopted. Excellence of positivism reflects in its ability to observe the accumulated data and information explicitly and analyse such data applying the credible knowledge level (Maxwell, 2012). Research approach aids the researcher to precede the research work in a comprehensive manner. Conventional research methodology involves multiple research approaches such as abduction, deduction, induction etc. In order to analyse the effect of hyperinflation on the investors and

Wednesday, November 20, 2019

Medieval ages and Modern time Essay Example | Topics and Well Written Essays - 1250 words

Medieval ages and Modern time - Essay Example However, the period laid most of the foundation in modern time professions and beliefs that still persists in most rural and indigenous societies around the globe. Among the trained people who defended the medieval societies were archers, foot soldiers, and the most explicit group referred as the knights. The knights were ranked the richest of all soldiers in the time, and were equipped with more expertise than others. Any knight had to pass through a session of training, and could only become one through his valor prior or after battles, or if he was a son of a noble family (â€Å"Becoming a knight,† thinkquest.org). This selection criterion is quite different in the modern society for individuals desiring to pursue military. Of course, it did prevent individuals in the society who would have liked to be come one, but since they were not from noble families or could not express their courage, they missed out the chance. The knights dressing code was rather heavy and uncomfortable especially under the hot sun. Apart from their linen shirt and a pair of pants, they wore woolen pads underneath the metal ringed tunic, which was later repla ced with metal plates, covering most of their body parts (â€Å"The Medieval knight,† thinkquest.org). They highly used swords, knives and spears as defense weapons and held tournaments to exercise their loyalty in service while acting as mock battles in front of audience. Basically the knight was purposefully skilled to protect his lord and the castle against external attacks more than the entire society. In the modern society, military selection is open for individuals who qualify to a certain level, without being biased to social status not unless the system is corrupt, it doe not matter whether one comes from poor or rich background, but the procedure follows strictly and individuals who qualify can specialize in the profession. The purpose for the military is to serve the area of jurisdiction by ensuring its

Monday, November 18, 2019

Criminology 11 Research Paper Example | Topics and Well Written Essays - 500 words

Criminology 11 - Research Paper Example Certainly to a victim of crime the sentencing phase is the most critical part of the justice system. The Canadian system incorporates the input of the victim whenever practical to do so. In this way the sentencing process focuses on addressing the damage inflicted by the offender’s actions and its impact on the victim and to society, instead of focusing exclusively on the punishment aspect. If the person accused of a crime either pleads or is found guilty, the court has many options. Prior to sentencing the judge generally requests a pre-sentencing report which provides information regarding the accused party’s realistic prospects for rehabilitation. It also assesses the potential threat to the community they present. While preparing the report, the parole officer usually contacts the victim to establish the nature and significance of the physical, psychological, financial and material harms they suffered. (â€Å"Victims,† 2011). The Canadian government reformed the Criminal Code in September 1996. Included in these comprehensive reforms is sentencing guidelines that promote reparations for the various injuries inflicted on victims and the community. In addition, the sentencing guidelines are meant to teach the offender a sense of responsibility and appreciation of the hurt caused to the victim(s) and to society. Both of these objectives demonstrate the restorative nature of the sentencing phase in the Canadian system of justice. However, this rethinking of sentencing procedures does not replace but adds to the traditional objectives of sentencing such as deterrence, denunciation and rehabilitation. The addition of restorative sentencing in 1996 was referred to as a â€Å"watershed marking the most significant reform to the law of sentencing in Canada’s history† by the Supreme Court of Canada when considering the Gladue decision. (â€Å"Making,† 2012). The high court

Friday, November 15, 2019

Consumer Buying Behaviour Analysis

Consumer Buying Behaviour Analysis CONSUMER BUYING BEHAVIOUR Consumer is the king and it is the consumer determines what a business is, therefore a sound marketing programme start with a careful analysis of the habits, attitudes, motives and needs of consumers. In particular a marketer should find answer to the following questions: What are the products they buy? Why they buy them? How they buy them? When they buy them ? Where they buy them? How often they buy them? A buyer makes a purchase of a particular product or a particular brand and this can be termed â€Å" product buying motives† and the reason behind the purchase from a particular seller is â€Å" patronage motives† When a person gets his pay packet, and if he is educated ,sits down along with his wife and prepares a family budget, by appropriating the amount to different needs. It may happen that after a trip to the market, they might have purchased some items, which are not in the budget, and thus there arises a deviation from the budgeted items and expenditure. all the behaviour of human beings during the purchase may be termed as â€Å"buyer behaviour†. HOW CONSUMER BUY 1. Need/Want/Desire is Recognized In the first step the consumer has determined that for some reason he/she is not satisfied (i.e., consumers perceived actual condition) and wants to improve his/her situation (i.e., consumers perceived desired condition). For instance, internal triggers, such as hunger or thirst, may tell the consumer that food or drink is needed. External factors can also trigger consumers needs. Marketers are particularly good at this through advertising, in-store displays and even the intentional use of scent (e.g., perfume counters). 2. Search for Information Assuming consumers are motivated to satisfy his or her need, they will next undertake a search for information on possible solutions. The sources used to acquire this information may be as simple as remembering information from past experience (i.e., memory) or the consumer may expend considerable effort to locate information from outside sources (e.g., Internet search, talk with others, etc.). How much effort the consumer directs toward searching depends on such factors as: the importance of satisfying the need, familiarity with available solutions, and the amount of time available to search. 3. Evaluate Options Consumers search efforts may result in a set of options from which a choice can be made. It should be noted that there may be two levels to this stage. At level one the consumer may create a set of possible solutions to their needs (i.e., product types) while at level two the consumer may be evaluating particular products (i.e., brands) within each solution. For example, a consumer who needs to replace a television has multiple solutions to choose from such as plasma, LCD and CRT television. 4. Purchase In many cases the solution chosen by the consumer is the same as the product whose evaluation is the highest. However, this may change when it is actually time to make the purchase. The â€Å"intended† purchase may be altered at the time of purchase for many reasons such as: the product is out-of-stock, a competitor offers an incentive at the point-of-purchase (e.g., store salesperson mentions a competitors offer), the customer lacks the necessary funds (e.g., credit card not working), or members of the consumers reference group take a negative view of the purchase (e.g., friend is critical of purchase). 5. After-Purchase Evaluation Once the consumer has made the purchase they are faced with an evaluation of the decision. If the product performs below the consumers expectation then he/she will re-evaluate satisfaction with the decision, which at its extreme may result in the consumer returning the product while in less extreme situations the consumer will retain the purchased item but may take a negative view of the product. Such evaluations are more likely to occur in cases of expensive or highly important purchases. To help ease the concerns consumers have with their purchase evaluation, marketers need to be receptive and even encourage consumer contact. Customer service centers and follow-up market research are useful tools in helping to address purchasers concerns. TYPES OF CONSUMER PURCHASE BEHAVIOR Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and thus require more effort by the consumer. Other decisions are fairly routine and require little effort. In general, consumers face four types of purchase decisions: * Minor New Purchase these purchases represent something new to a consumer but in the customers mind is not a very important purchase in terms of need, money or other reason (e.g., status within a group). * Minor Re-Purchase these are the most routine of all purchases and often the consumer returns to purchase the same product without giving much thought to other product options (i.e., consumer is brand loyalty). * Major New Purchase these purchases are the most difficult of all purchases because the product being purchased is important to the consumer but the consumer has little or no previous experience making these decisions. The consumers lack of confidence in making this type of decision often (but not always) requires the consumer to engage in an extensive decision-making process.. * Major Re-Purchase these purchase decisions are also important to the consumer but the consumer feels confident in making these decisions since they have previous experience purchasing the product. For marketers it is important to understand how consumers treat the purchase decisions they face. If a company is targeting customers who feel a purchase decision is difficult (i.e., Major New Purchase), their marketing strategy may vary greatly from a company targeting customers who view the purchase decision as routine. In fact, the same company may face both situations at the same time; for some the product is new, while other customers see the purchase as routine. The implication of buying behavior for marketers is that different buying situations require different marketing efforts Consumer Buying Decision Process â€Å"Nothing is more difficult and therefore, more precious, than to be able to decide is quoted to be the words of Napoleon. This is amply true in the case of consumer too. It is for this reason that the marketers are bound to have a full knowledge of the consumer buying decision process. However it should be remembered that the actual act of purchasing is only one stage in the process and the process is initiated at the several stages prior to the actual purchase. Secondly even though we find that purchase is one of the final links in the chain of process, not all decision processes lead to purchase. The individual consumer may terminate the process during any stage. Finally not all consumer decisions always include all stages. Persons engaged in extensive decision making usually employ all stages of this decision process. Where as those engaged in limited decisions making and routine response behaviour may omit some stages. The consumer decision process is composed of two parts, the process itself and the factors affecting the process. SURVEY BY THE MARKETING TEAM A survey conducted by the marketing team of shoppers stop Ltd. Reveals the psychography of the modern shopper. Acordingly the survey classifies customers in to the four segments namely * Convenience Shoppers * Value Shoppers * Image Shoppers * Experience Shoppers Convenience shoppers for instance ,are people who consume relatively less amount of time while shopping. Also they look out for the width and depth of the range they purchase and conduct their annual shopping at one shot. Value Shoppers always hunt for value for money ; Prefer quality reassurance and benchmark offerings among other related attributes. Image Shoppers are fashion- conscious and look out for the latest trends and labels. On the other hand , Experience Shoppers are attentive and prefer personalized services look out for the right ambience, prefer giving personal advice on clothing at the time of purchase , and prefer not to buy at one sold. ECONOMIC FACTOR AFFECT THE BUYERS BEHAVIOUR 1.Disposal personal income : The economists made attempts to establish a relationship between income and spending. Disposal personal income represents potential purchasing power that a buyer has. The change in income has a direct relation on buying habits. 2.Size of family income : The size of family and size of family income affect the spending and saving patterns. Generally large family spend more and short family spend less, in comparison. 3. Income expectations : The expected income to receive in future has a direct relation with the buying behaviour. The expectation of higher or lower income has a direct effect on spending plans. 4.Propensity to consume and to save : This goes to the habit of spending or saving with the disposal income of buyers. If the buyers give importance to present needs, then they dispose of their income. And buyers spend less if they give importance to future needs. 5. Liquidity of Fund : The present buying plans are influenced greatly by liquidity of assets i.e., cash and assets readily convertible into cash, eg bonds, bank balances etc., 6. Consumer Credit : â€Å" Buy now and pay later† plays its role effectively in the rapid growth of markets for car, scooter, radio, furniture and the like. Economic model suggests behavioural hypothsis : * Lower the price of the product, higher the sales. * Lower the price of substitute products, lower the sales of this product * Higher the real income, higher the sales of the product. * Higher the promotional expenses, higher the sales. Internal influences of buyers * psychographics (lifestyle), * personality, motivation, knowledge, * attitudes, * beliefs, and * feelings. * demographics, consumer behaviour concern with consumer need consumer actions in the direction of satisfing needs leads to his behaviour behaviour of every individuals depend on thinking process. EXTERNAL INFLUENCES OF BUYERS * culture, * sub-culture, * Locality, * royalty, * ethnicity, * family, * social class, * reference groups, * lifestyle, and * market mix factors.

Wednesday, November 13, 2019

The Adventures Of Huckleberry :: essays research papers

The Satire of Slavery   Ã‚  Ã‚  Ã‚  Ã‚  'There it is: it doesn't make any difference who we are or what we are, there's always somebody to look down on! Somebody to hold in light esteem, somebody to be indifferent about.'; Mark Twain (1835–1910), U.S. author. 'Three Thousand Years Among the Microbes,'; ch. 15 (written 1905; published in Which Was the Dream? ed. by John S. Tuckey, 1967). This quote says that people will always feel superior to some one different. The reason for this is that it makes people feel important and better about themselves. Slavery derived from this belief in superiority. Mark Twain, author of The Adventures of Huckleberry Finn uses satire as a literary technique to present his ideals on slavery within his period of time. Satire is a method of taking a serious issue and representing it in a humorous way. The Author uses Huck's relationship with Jim, societies attitude towards Jim during their travel up the Mississippi River, and the use of racist terminology throughout the novel. Mark Twain's use of satire in the novel The Adventures of Huckleberry Finn enables the reader to better understand his message of slavery.   Ã‚  Ã‚  Ã‚  Ã‚  First, Huck's relationship with Jim shows the authors views on slavery. Huck was taught at home and in school that slavery was a part of the natural order. He never found anything wrong with the way slaves were treated. In the beginning of Huck and Jim's journey Huck treats Jim in a prejudice manor (according to our standards) in the way that Jim is different from him. 'When we was ready to shove off we was a quarter of a mile below the island, and it was pretty broad day; so I made Jim Lay down in the canoe and cover up with a quilt, because if he set up people could tell he was a nigger a good ways off'; (Twain 58). This shows that Huck incorrectly assumes that people can spot a black person from far away. At this point he still holds the belief that blacks are different from whites. Through their travels up the river Huck begins to realize how good of a friend Jim is and that Jim is not inferior to Him. After the event with the King and the Duke with the Wilks, Huck is glad to see Jim 'Of course when they got to snoring we had a long gabble, and I told Jim everything'; (Twain 188).

Sunday, November 10, 2019

Maple Lodge Farms

Studying the Relevance of Larry Greiner’s Developmental Phases to the Future Stability of Maple Lodge Farms Maple Lodge Farms, a family-owned business awarded the prestige of being one of Canada’s 50 best managed companies, has attained success by employing a number of strategic organizational practices. Since the inception of Maple Lodge Farms, the founders’ commitment to providing various Canadian households with the highest quality chicken products has allowed it to become one of Canada’s leading poultry companies.Initially, the business owners’ main priority was to launch Maple Lodge Farms as a highly recognizable brand capable of sustaining a loyal customer base. This goal was largely achieved through a variety of measures the founders implemented throughout the organization’s existence. Recently, a few of the methods used to promote Maple Lodge Farms consist of using an integrated organizational structure, ensuring the safety of the pro ducts through technological innovations and limiting the company’s environmental imprint on society.In this research paper, I intend to analyze the current transitional stage of Maple Lodge Farms in Larry Greiner’s terms, evaluate the success of the organization’s human resources strategy – relating it to Larry Greiner’s developmental phases – and offer potential suggestions to boost its future growth. For the purpose of this analysis, a discussion of Larry Greiner’s article, Evolution and Revolution as Organizations Grow: A company’s past has clues for management, is necessary to provide insight into the growth phase Maple Lodge Farms is now in.Larry Greiner, a professor at the Harvard Business School, believes the natural progression of a company from its initial stages to a more sophisticated business model is a consequence of its organizational structure. In other words, an organization’s current managerial framework influences its upcoming management decisions – hence the title of Greiner’s paper. He states that the future health of a business is dependent upon the way it is managed – i. e. its management style – in addition to how it reacts to challenges presented to the established managerial setup. Companies fail to see that many clues to their future success lie within their own organizations and their evolving states of development. Moreover, the inability of management to understand its organization development problems can result in a company becoming â€Å"frozen† in its present stage of evolution or, ultimately, in failure, regardless of market opportunities† (Greiner, 1998). Moreover, Greiner contends that a business undergoes five known developmental phases – each characterized by both an evolutionary and revolutionary stage. â€Å"1.The term evolution is used to describe prolonged periods of growth where no major upheaval occurs in o rganization practices. 2. The term revolution is used to describe those periods of substantial turmoil in organization life. As a company progresses through developmental phases, each evolutionary period creates its own revolution† (Greiner, 1998). Therefore, a specific growth period is defined by a particular management style and a management crisis which results directly from it – i. e. the evolutionary and revolutionary aspects of each transitional phase respectively.Furthermore, the age and size of the organization, in addition to the growth rate of the industry, all play roles in the construction of a progression model that accurately describes a business. Greiner’s assumptions are relevant to Maple Lodge Farms because not only do they enable an understanding of the organization’s present state of development, but they also offer implications for the future stability of the business – essentially by indicating which management style a company s hould adopt as it grows and changes.Before I investigate the effectiveness of Maple Lodge Farms’ business plan – specifically its human resources approach – and forecast its growth capabilities, I must first identify the organization’s present developmental state. According to Greiner’s descriptions of the various stages a company undergoes, the history of Maple Lodge Farms shows that it is currently in the third phase of growth – specifically, the evolutionary part known as the delegation stage. The next era of growth evolves from the successful application of a decentralized organization structure. It exhibits these primary characteristics: 1. Much greater responsibility is given to the managers of plants and market territories. 2. Management often concentrates on making new acquisitions which can be lined up beside other decentralized units. 3. Communication from the top is infrequent, usually by correspondence, telephone, or brief visits to field locations† (Greiner, 1998).The owners’ dedication to providing superior customer service has guided every facet of the way their business has been managed. In pursuit of this goal, the company has successfully implemented a decentralized management structure. â€Å"We are there every step of the way – we have established a unique integrated development team that includes senior representation from Sales, Marketing, Research and Development, Quality Assurance, and Supply Chain to ensure superior quality and customer-focused service† (â€Å"Maple lodge farms†, 2011).This structural framework reflects Greiner’s organizational aspect of the delegation stage, as it offers managers greater responsibility in supervising the operations of their plants – fundamentally affording them the freedom to manage these plants as they see fit, with limited corporate intervention. The other traits Greiner prescribes to the delegation stage †“ besides the organizational arrangement –, confirms the notion that Maple Lodge Farms is in fact in this transitional phase. The delegation stage proves useful for gaining expansion through heightened motivation at lower levels. Decentralized managers with greater authority and incentive are able to penetrate larger markets, respond faster to customers, and develop new products† (Greiner, 1998). The organization’s foray into Halal poultry – especially with the prosperous Zabiha Halal line – not only demonstrates the effectiveness of the company’s branding system, but also that Maple Lodge Farms wants to breach the substantial Muslim market and thus attract a more ethnically diverse consumer base.Moreover, the organization’s successful promotions of its newer items – such as the pre-cooked refrigerated foods, the chicken bacon and other innovative manufactured products –, suggests that Maple Lodge Farms is attempting to cater to different preferences; the firm does this to capture a larger market segment, beyond what they have attained so far. Furthermore, the company’s latest acquisition of plants in New Brunswick and Nova Scotia, in addition to Ontario, is testament to their desire to infiltrate a broader market across provincial lines.This action implies that Maple Lodge Farms is not only expanding its product lines to suit differentiated customer tastes, but also enlarging the organization nationwide – a claim supported by its recent obtainment of plants in New Brunswick, as well as Ontario, and its intention of partnering with Nova Scotia and P. E. I. growers to build primary operations in Berwick, Nova Scotia (â€Å"Grand river foods,† 2011). Since the characteristics that Maple Lodge Farms possesses are outlined in Greiner’s delegation stage, it thereby affirms that the organization is currently in this part of its evolution.Although Maple Lodge Farms appears to be doing well in the delegation stage of Greiner’s model, I believe that the organization may be on the verge of entering the revolutionary component of the third growth phase – referred to as the control crisis. Essentially, this situation arises as a product of the management style introduced in the delegation stage – involving market expansion, decentralized organizational structure, delegative managerial style and so on.Moreover, the control crisis occurs when â€Å"top executives sense that they are losing control over a highly diversified field operation. Autonomous field managers prefer to run their own shows without coordinating plans, money, technology, and manpower with the rest of the organization† (Greiner, 1998). Though this scenario may not be representative of the company quite yet, Greiner insinuates that at the end of an evolutionary period, all companies must enter a revolutionary period; it is merely the path that all organizations must follow in their progression models.Therefore, it is more than likely that Maple Lodge Farms may soon be in a crisis control situation, as its lengthy evolutionary stage is poised to end. The firm should understand the pending reality of a control crisis and be willing to make changes regarding the managerial framework, so as to preserve the health of the company. In 2010, Maple Lodge Farms was given the honor of being named one of fifty organizations in Canada that earned the Best Managed Company award. The CEO of Maple Lodge Farms, Michael Burrows, attributes this success to the customer-oriented method the company whole-heartedly embraces. At Maple Lodge Farms, we speak with our customers on an ongoing basis to gain their insights and to identify the most significant opportunities that move us closer to realizing their success†¦Our sales team is actively engaged with our customers and in the marketplace as often as possible in order to remain abreast of new opportunities and challenges†Ã‚  (â€Å"Maple lodge farms,† 2011). Maple Lodge Farms has nurtured this customer service focus through the use of effective human resources management, which prioritizes the recruitment and training of individuals able to meet inflexible customer demands.Consider the organization’s venture into the untapped Halal foods market. The company’s interest in realizing potential gains from Muslim buyers compelled Maple Lodge Farms to first launch its Halal product line in the 1990s – which has since been perfected over the organization’s existence. In adherence with strict Islamic procedures, the company employs several Muslim individuals to handle the slaughter of its chickens. â€Å"We have a team of several Muslim Blessers and a dedicated Muslim Product Manager†¦under oath to perform the duties assigned to them with honesty and integrity.ISNA’s Halal auditor visits our plant on daily basis to ensure the Halal process is followed with consistency† (â€Å"Maple lodge farms†). Consequently, in order to meet the stringent requirements of the Muslim community, Maple Lodge Farms has recruited and/or trained personnel in a highly specified manner, so as to satisfy their particular consumer needs. Additionally, the human resources department of Maple Lodge Farms encourages management leaders to continuously undergo training programs in order to keep abreast of new managerial techniques.This increases the efficiency of how all the plants of the firm are run. Moreover, the company has regular employee performance appraisals in order to ensure the quality of services offered to consumers. Therefore, the organization’s emphasis on fostering an organizational culture premised upon customer satisfaction – achieved partly through human resources policies concerning recruitment and training – has allowed the company to achieve recognition for its entrepreneurial strides.The workp lace diversity amongst employees of Maple Lodge Farms – ensuing from the diversification of the firm’s product lines to accommodate Halal consumers – necessitates a form of diversity management and the implementation of employee diversity programs by the human resources department. Diversity management’s initiative is not simply to advocate tolerance; more significantly, its purpose is to combine the different perspectives of a multicultural organization’s staff and use them to improve the firm’s performance.My research indicates that while Maple Lodge Farms may have a rudimentary diversity management system in place, its human resources team should consider taking full advantage of the company’s diverse employee population. This involves: top management commitment, diversity training programs, inclusive/representative communications, activities celebrating diversity, support groups/mentor programs, diversity audits and management acc ountability.I believe establishing a comprehensive diversity management system will allow Maple Lodge Farms to become not only an inclusive firm but one that is more effective from a business standpoint. My analysis of Maple Lodge Farms shows that it has tremendous potential to grow as an organization. Firstly, the managerial team should consider altering its delegative style of management to one that involves coordination techniques. Since Maple Lodge Farms seems to be on the outset of a revolutionary period in Greiner’s growth model, a change in how the company manages itself is necessary. Those companies that move ahead find a new solution in the use of special coordination techniques† (Greiner, 1998). Establishing these modifications in the organizational structure and in the general way the firm is managed, will enable Maple Lodge Farms to progress into the coordination stage – the next phase of Greiner’s growth model – and maintain the company ’s steady evolution. â€Å"All of these new coordination systems prove useful in achieving growth through more efficient allocation of a company’s limited resources.They prompt field managers to look beyond the needs of their local units†¦they learn to justify their actions more carefully to a â€Å"watchdog† audience at headquarters† (Greiner, 1998). Furthermore, the aforementioned diversity management system is another change Maple Lodge Farms should make, as it will move the organization in a new direction – wherein the marketing strategy will be more wide-ranging and cognizant of the immense diversity in customer tastes.From a human resources perspective, Maple Lodge Farms has succeeded in aspects other companies have failed in; they have created an organizational culture that whole-heartedly advocates superior customer service policies. This is evidenced by the human resources policies emphasizing the recruitment and training of qualified individuals, who are able to meet the organization’s standards of customer service. The distinction of being one of Canada’s fifty best managed companies validates the human resources measures Maple Lodge Farms has undertaken to provide first-class products and the best customer service.If the firm were to establish a strategic plan to implement a coordination management style and a diversity management system, then Maple Lodge Farms would experience no difficulties in continuing its success as a company in the future. Works Cited 1. Grand river foods fresh poultry processing division sold to maple lodge farms. (2011, November 21). Canadian Poultry Magazine, Retrieved from http://www. canadianpoultrymag. com 2. Greiner, L.E. (1998). Evolution and revolution as organizations grow. Harvard Business Review, (Reprint 98308), 4-11. Retrieved from http://www. gertjanschop. com 3. Maple lodge farms amongst best managed companies. (2011, February 23). Brampton Guardian. Retri eved from http://www. bramptonguardian. com 4. Maple lodge farms ltd. : Zabiha halal. (n. d. ). Retrieved from http://www. zabihahalal. com

Friday, November 8, 2019

Free Essays on Brewing Excellence-The Case Of Starbucks Corporation

Starbucks have started its business in 1971 by opening a shop in Seattle's Pike Place Market. Until 1986 their operations were mainly in the area of Seattle, but from that year they started their expansion in other cities in the U.S. by opening coffee shops. Today Starbucks is operating 6,294 coffee retail shops throughout the world. How does Starbucks deliver good experience to customers? The company objective is to establish Starbucks as the most recognized and respected brand in the world. Their goal is to deliver the best service to their customers and also to deliver the best taste of the coffee. They are purchasing and roasting high quality whole bean coffee. They have variety of brand names which are widely known throughout the world and they are not only sold in their retail shops but also in the supermarkets. In their retail stores you can taste more than 30 types of different coffees, but you can also find â€Å"Tazo† tea, Starbucks ice cream, food, sweets, and many other things which make their stores a pleasant environment. Furthermore they are trying to introduce new products and develop new distribution channels in order to achieve their objectives. There are many interesting services offered by Starbucks to their customers but we would like to mention only few which make them different from other retail stores. For instance the Starbucks Corporati on has introduced â€Å"The Starbucks Card† which gives the ability to their customers to use the card as a form of a currency. With the introduction of this card they are improving their customer service; they shorten the lines in stores, and make a person’s daily stop at Starbucks quicker and more convenient. Additionally, the card is so technologically advanced that it is actually faster to use than a credit card, debit card, or even cash. Next interesting service they offer to their customers is the wireless internet connection in their coffee shops. They provide custom... Free Essays on Brewing Excellence-The Case Of Starbucks Corporation Free Essays on Brewing Excellence-The Case Of Starbucks Corporation Starbucks have started its business in 1971 by opening a shop in Seattle's Pike Place Market. Until 1986 their operations were mainly in the area of Seattle, but from that year they started their expansion in other cities in the U.S. by opening coffee shops. Today Starbucks is operating 6,294 coffee retail shops throughout the world. How does Starbucks deliver good experience to customers? The company objective is to establish Starbucks as the most recognized and respected brand in the world. Their goal is to deliver the best service to their customers and also to deliver the best taste of the coffee. They are purchasing and roasting high quality whole bean coffee. They have variety of brand names which are widely known throughout the world and they are not only sold in their retail shops but also in the supermarkets. In their retail stores you can taste more than 30 types of different coffees, but you can also find â€Å"Tazo† tea, Starbucks ice cream, food, sweets, and many other things which make their stores a pleasant environment. Furthermore they are trying to introduce new products and develop new distribution channels in order to achieve their objectives. There are many interesting services offered by Starbucks to their customers but we would like to mention only few which make them different from other retail stores. For instance the Starbucks Corporati on has introduced â€Å"The Starbucks Card† which gives the ability to their customers to use the card as a form of a currency. With the introduction of this card they are improving their customer service; they shorten the lines in stores, and make a person’s daily stop at Starbucks quicker and more convenient. Additionally, the card is so technologically advanced that it is actually faster to use than a credit card, debit card, or even cash. Next interesting service they offer to their customers is the wireless internet connection in their coffee shops. They provide custom...

Wednesday, November 6, 2019

The Life and Works of David Ricardo - a Biography

The Life and Works of David Ricardo - a Biography David Ricardo - His Life David Ricardo was born in 1772. He was the third of seventeen children. His family was descended from Iberian Jews who had fled to Holland in the early18th Century. Ricardo’s father, a stockbroker, emigrated to England shortly before David was born. Ricardo began working full-time for his father at the London Stock Exchange when he was fourteen. When he was 21 his family disinherited him when he married a Quaker. Luckily he already had an excellent reputation in finance and he set up his own business as a dealer in government securities. He quickly became very rich. David Ricardo retired from business in 1814 and was elected to the British parliament in 1819 as an independent representing a borough in Ireland, which he served up to his death in 1823. In parliament, his main interests were in the currency and commercial questions of the day. When he died, his estate was worth over $100 million in todays dollars. David Ricardo - His Work Ricardo read Adam Smiths Wealth of Nations (1776) when he was in his late twenties. This sparked an interest in economics that lasted his whole life. In 1809 Ricardo began to write down his own ideas in economics for newspaper articles. In his Essay on the Influence of a Low Price of Corn on the Profits of Stock (1815), Ricardo articulated what came to be known as the law of diminishing returns. (This principle was also discovered simultaneously and independently by Malthus, Robert Torrens, and Edward West). In 1817 David Ricardo published Principles of Political Economy and Taxation. In this text, Ricardo integrated a theory of value into his theory of distribution. David Ricardo’s attempts to answer important economic issues took economics to an unprecedented degree of theoretical sophistication. He outlined the Classical system more clearly and consistently than anyone before had done. His ideas became known as the Classical or Ricardian School. While his ideas were followed they slowly were replaced. However, even today the Neo-Ricardian research program exists.

Monday, November 4, 2019

Van Gogh in Provance Essay Example | Topics and Well Written Essays - 2500 words

Van Gogh in Provance - Essay Example Van Gogh found Arles to be an attractive destination with its Provencal landscapes and intense light and colors when he arrived there in February, 1888. During his time in Provence, he produced over three hundred paintings, water colours and drawings. Van Gogh’s drawings were made with a wide variety of tools and materials, and his subjects ranged from still life depictions to â€Å"interiors, gardens, parks, townscapes, landscapes, and seascapes to figure studies and portraits†. The skill and accuracy of van Gogh’s mark making in the mature reed-pen and ink drawings of the Provencal period are amazing to view. This paper has highlighted Vincent Van Gogh’s life when he was in Provence, France. The works that the artist created while in Provence, the unique qualities of nature characterized by luminous brightness and rich colors in the South of France that influenced his work were examined, his lifestyle and passion for creating his artistic works, and finally his attacks of mental illness and subsequent decline towards taking his own life were discussed. Van Gogh was passionately committed to understanding and recording his experiences of nature and to find the transcendant meaning of the radiant light of the Midi. Krohn believes that any inquiry into the nature of beauty is a noble enterprise. Most pilgrims who travel in this pursuit, discover that the investigation and the inward journey form the greatest rewards. The discussion of the life and powerful works of the artist van Gogh help to get insights into the artist dedicated to his work but was unable to find relief from his tormenting mental condition. His tremendous artistic productivity within a short span of time is remarkable, taking into account the high quality and commanding stature of his works.

Friday, November 1, 2019

A Christmas Carol by Chales Dickens Essay Example | Topics and Well Written Essays - 250 words

A Christmas Carol by Chales Dickens - Essay Example The problems included poverty, overwork and insanitary housing which were faced by the middle class, affecting their bodily and spiritual health. In A Christmas Carol, the family was however happy and contented with one another, looking happier in the partying mood. Scrooge on his part kept a close eye on the last of the children, Tiny Tim (Charles 2012). The rise of masses in this period benefited the actual masses as a result of working together and uniting in fighting their problems. Their moral and religious union was maintained. For instance, in the story A Christmas Carol, Cratchit’s family is portrayed as one buried in poverty. They were poorly dressed in scanty clothes and leaking shoes. Like in the Cratchit’s family, Mr. Scrooge, the Founder of the Feast, is predicted as a character liked by the others. They tend to celebrate him, and continue feasting on this Christmas day despite their problems. However, Mr. Scrooge is portrayed as the Ogre of the family, who se name threatens everyone in the party. Leisure and sport were other phenomena that characterized this period. The two represented cultural products of a changed and hierarchical society. Leisure was appreciated as an activity which allowed people to enjoy their lifestyles, giving them the freedom from the politics of the time. For instance, the situation of poverty and sufferings did not deter Cratchit family from loving each other and embracing the happy moments, such as that of Christmas. In conclusion, it can be seen that problems and suffering should not be a limit to people’s joy and merry-making. The Cratchit family is such a family beating all odds to make a happy moment for all. They have forgotten all their sufferings and engaged in leisure and feasting. The citizens as represented by the Cratchit family were full of love, affection and social warmth for each other. The values formed the basis for demand for greater human selflessness. Their